As per a study, approximately $5.8 billion is lost every year by advertisers as a result of click fraud. So, if you are someone who has been putting up efforts to make your ad campaigns, remember to prevent click fraud.
From false or irrelevant clicks to generating just invalid traffic and adding no value to your campaign, click frauds are a threat to your ads or campaigns.
So, remember and start today with all the tips and tricks to avoid mobile click fraud. Refer to this blog to learn more about click fraud prevention:
How to Know If Click Fraud Is Affecting Your Campaigns?
If you are not sure if your website, campaign or ads are being impacted by click fraud, check out the pointers below:
- Click Time Stamps
- IP Addresses
- User Agent
- Action Time Stamps
How To Prevent Click Fraud?
Click frauds are here to drain your budgets, reduce your business, and reduce the return on investment (ROI). But if you are here to prevent click fraud, head on check these pointers below:
Monitor Action
Keep track of the actions happening on your ads, including ISP, IP addresses, and more. If you target an IP address that can be recovered from server logs, this log will comprise timestamps for the page visits and whether this IP has visited succeeding pages using web analyzer software.
It will help you identify if it is a real user instead of a fraud or bot. Well, fraud mostly includes clicking the ad and then departing instantly. So, after you identify the doubted IP addresses you can check the origin of them using different sites.
Track Competitors Action
Second, is keeping a close eye on the actions of competitors. Many organisations make use of click-tracking software to frame reports. This includes unique and total clicks to detect the click frauds done by competitors.
So, be aware of what your potential competitors are heading onto, to prevent your site or campaigns from click fraud.
Enforce IP Exclusions
Omitting or excluding the IP address which leads to click fraud will help in preventing click fraud. So, when an IP address is omitted, the person at the IP will not see any ads and it will be blocked for them.
However, it might be difficult to block your ads for a specific location targeting your audience but it is important for click fraud protection. You can also use Google to help you get some support with click quality.
Change Location Targeting
Modifying your geographic location to prevent click fraud will work out for your ads or account. While this location is not certain of being your target audience, adjusting it will help those locations view your ads.
So, in case any ZIP code in the U.S. is leading to click fraud, just modifying your geolocation will prevent the chances of click fraud.
Approve Budgets
Get a confirmation of your budget so that you know if you are not overcharged because of click fraud. Moreover, Google and other ad networks are expected to reimburse the overcharged bill.
To see your invalid clicks by Google tracks, go to the campaigns tab and then sign into your Google Ads account. Another way to view this is to go to campaigns, then head onto modify columns and then invalid clicks.
Invest in Third-Party Software
Click fraud prevention tools are yet another method to check for fraud clicks if you don’t want to check for them manually.
This way you get to the best way to prevent fraud clicks. Some of the best click fraud prevention software include Fraud Blocker, ClickCease, ClickGuard and many more tools. These softwares will help guard your ads or account.
Track Social Media Ads
Keep track of your social media ads, as they have fewer keywords which makes it tougher for users to search via a keyword to view your ad.
So, when you make use of social media platforms like Facebook it reaches your target audience and lowers the chance of click fraud. It also helps in getting better results on paid ads. With no connection with third-party owners, your ads will be protected from publisher click fraud as well.
Preventing Click Fraud On Google
Invalid clicks and click fraud are always a hindrance in running successful Google Ads, but not anymore with some pro tips for click fraud prevention Google ads mentioned below:
- Metrics: Keeping a close eye on your key metrics will help you prevent Google Ads click fraud. Also, you don’t have to pay for the clicks which are marked as invalid by Google but the ones which even Google fails to detect will have to be paid by you.
- Optimize: Take time to optimize your campaigns which you think are impacted by the invalid clicks. Remember to check your target settings, and keywords, modify and then monitor them.
- Display Ads: Invalid traffic is most generated by the display ads while it is also one of the most effective ways to bring results but comes with a demerit. Websites with low quality and dishonest owners will lead you to get zero results.
- Automated software: Get automated software for preventing Google click fraud. There are multiple best software at your rescue.
CONCLUSION
Getting lower conversion rates while draining your advertisement budget is the impact of click fraud. In case you are still entangled with false clicks, we are here with the most effective tips to prevent click fraud on your ads or campaigns.
While click fraud is illegal in most countries, it is still taking over most ad campaigns, so head on to get the best tips to prevent click fraud.
FAQs
How can click fraud be prevented?
There are many ways to prevent clicking fraud from monitoring traffic to automatically blocking IP addresses and others.
How to stop click fraud in Google ads?
To stop click fraud on Google ads use IP blocking, enable invalid click protection, and optimise ad tracking among other tips.
Is it safe to click on ads?
Generally, you should avoid clicking on ads like pop-up ads or other display ads.
What are bots that click on Google ads?
When bots click on Google ads it is a kind of ad fraud, which is generated by software for fake clicks.
What is clicking money?
Clicking money is another type of online or click fraud which corrupts the clicks on any ad.
What is a click blocker?
Many advertisers make use of automatic click blockers to safeguard their ads.
What does Clickcease mean?
Clickcease, a software service blocks invalid traffic or false clicks on campaigns which are paid.
Do bots click on ads?
Yes, bots do click on ads and generate false clicks on your ads or campaigns.
How to catch a bot?
There are numerous ways to detect bots by analysing user behaviour, IP tracking, machine learning algorithms and various others.
How to check invalid clicks in Google ads?
To check invalid clicks in Google ads, log in to your account and go to the campaigns tab. Then tap on columns to change them, head to the performance section, click on your preferred metric and then hit on apply button.
Click fraud prevention tools Click frauds click-tracking software
Last modified: December 27, 2024
