Click Fraud:
all you need to know in 2024-2025
To know how click fraud is going to affect your business including conversions and more factors, be aware of it with our detailed information below.
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Why is click fraud dangerous for you?
Wasted Budget
Bots can drain your PPC budget if you don’t catch them in time. You could end up spending more than 20% on traffic.
Incorrect Data
Your campaign data might need to be corrected, which can cause you to make bad decisions based on wrong information.
Poor Conversion
False clicks have a low potential for sales, and they can also raise your CTR and lower your conversion rate.
Why is click fraud dangerous for you?
Bots can drain your PPC budget if you don’t catch them in time. You could end up
High Competition = High Click Fraud Risk
In competitive markets, click fraud is more common. Competitors might click on your ads just to waste your budget, making it tougher for you to succeed. This way, they can lower their own ad costs and get better results for themselves.
Bots and bot farms are your active clickers
Non-human traffic can harm your PPC campaigns, waste your ad budget, and mess with your key metrics. It also reduces the chances of your ads reaching real potential customers.
Giant monetary Losses
The percentage of Google ad budget wasted on click fraud varies by industry. In highly competitive fields, yearly losses can reach billions. Some of the hardest-hit industries include e-commerce, finance, travel, and legal services.
Why is click fraud dangerous for you?
Bots can drain your PPC budget if you don’t catch them in time. You could end up
High Competition = High Click Fraud Risk
In competitive markets, click fraud is more common. Competitors might click on your ads just to waste your budget, making it tougher for you to succeed. This way, they can lower their own ad costs and get better results for themselves.
Bots and bot farms are your active clickers
Non-human traffic can harm your PPC campaigns, waste your ad budget, and mess with your key metrics. It also reduces the chances of your ads reaching real potential customers.
Giant monetary Losses
The percentage of Google ad budget wasted on click fraud varies by industry. In highly competitive fields, yearly losses can reach billions. Some of the hardest-hit industries include e-commerce, finance, travel, and legal services.
Bots can drain your PPC budget if you don’t catch them in time. You could end up
Why is click fraud dangerous for you?
High CTR
The intense increase in your clicks divided by impressions constituting the CTR is affected by fraud clicks.
Low engagement
The engagement will be affected by the increased bounce rates and fewer session times indicating that your ads are being affected.
ROI drops
The campaigns run by Adivigil will be affected by surprise and fall. So the drop in the ROI will be a sign of click frauds taken over your campaigns!
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