Click farm fraud includes sets of networks which are here to corrupt the engagement metrics of your ad or campaigns. But do you know how dangerous they are? More than you think, from fake clicks on ads to interrupting genuine engagement.
This fraud can drain your budget, so be mindful once you detect click farms fraud on your ads, campaigns or websites. Head on and read this complete blog to learn the strategies to combat click farm fraud!
What is Click Ad Farming?
Click farms use several people or bots to manipulate your engagement through fake clicks, likes, or shares on social media or ads or campaigns. Moreover, with the huge impressions or clicks, you might be confused as a marketer if it’s a genuine engagement or a corrupt one, so identify them as soon as you realise.
List Of Click Farms
Click farms can be of different types used to corrupt the real engagement of advertisers, find out more below:
- Farms which are used for social media likes.
- Farms which display movies in place of clients.
- Farms which click on ads of client’s competitors.
- Farms which collect clicks on sites owned by farm owners.
- Farms which make shares for social media content.
- Farms that create false comments and ratings.
- Hybrid farms are a combination of the above-mentioned services.
How do you begin a battle with Click Farms?
While you think click farming will not disrupt your business, let us tell you it threatens your business, ad, or campaigns. So, start a battle with fraud clicks using the simplified strategies mentioned below:
Track Real-Time Data
Keep tracking real-time purpose and behaviour using rich data intelligence. Apart from blocking transactions based on real-time data, you must also check for unwanted traffic. This includes analysing click-through rates, user engagement metrics, website traffic marks, and various other factors.
So, when you see abnormal traffic spikes or indifferent user behaviour coming in contact with your ads and maybe short duration sessions, or higher bounce rates, you must be alert of click farms fraud.
Make Use of CAPTCHAS
Make the most of CAPTCHAS as they are the most helpful way to differentiate between human and automated interactions. Simply, you must keep specific tasks to be completed by your users, which will be easy for genuine human users while hard for the automated bots.
So, to safeguard your website and ad from fraud clicking, head to add this additional security layer of CAPTCHAS.
Moreover, with advanced CAPTCHA protection, the difficulty level will be enhanced depending on the fishy activity.
Join Hands with Ad Networks
To combat Click farming, reach out for the hands of collaboration with ad networks and platforms. As these networks have access to ample data and tools to identify and prevent click fraud, you should use these ad networks.
So, in all this collaboration will bring multiple advantages to your ads. From the detection process to improved ad security, you will get engaged with your collaborator on all grounds of click fraud.
Enrich your Targeting Requirements
Remember that the way you target your ads or campaigns might also make you vulnerable to Click Farm ads fraud. So, keep updating your targeting requirements or criteria daily. This will also help your ads reach their target audiences and reduce fraud activities.
By specified targeting criteria, we mean the interests, behaviours, and geographic locations which are relevant to the genuine audience. In this way, you will be rest assured that your ads or campaigns will have very low probabilities of click farms.
Click Farm Software for Protection
With the best click fraud protection software your ads and campaigns will be safeguarded from the click farms. Any software for protection will help you track your ad traffic in real-time and also identify bot fraud which is different from genuine user behaviour.
It also includes fraud clicks from unrelated geo locations, repeated clicks from the same IP address and immediate engagement patterns. So, by restricting these fraud activities the budget of the ad can be saved and spent on targeting the relevant and interested users.
Time Wasting Challenges
Once you identify the click farms traffic it can then be introduced with tough and complex challenges. These challenges will need ample time and effort to solve. So, with these time-consuming challenges, the attacks can be fought instantly.
In a way, these challenges will not only waste the time of click farms workers but also require genuine human interaction more time to ensure that your ads or campaigns are at the relevant places.
Don’t Purchase Likes or Followers on Social Media
When you go for buying likes or followers or subscribers for your social media, you in a way make your task of targeting the right audience difficult. Also, the money spent on buying these fake likes or followers will not add any value to your brand and only make it look larger in terms of numbers.
So, pause making your marketing data difficult for yourself and stop buying fake engagement on social media.
Don’t go for Ad Spaces from Unknown Publishers
Remember that not every publisher out there is honest when it comes to relevant traffic or engagement. Most of them are fraud companies which target ads or campaigns by organisations that take charge of them and then run them using click farm services.
So, while you think you are getting good results out of it, it actually isn’t. The solution here is to contact the companies which have taken the services of that specific publisher and then go ahead with them.
CONCLUSION
Despite click farms fraud taking a toll on digital marketing campaigns, the growing technology is here to fight back. From advanced detection technologies to software to automatically combat these fraud clicks, your ad can surely be safeguarded with the new age technology.
FAQs
What is ad clicking?
Ad clicking is when a user clicks on a specific ad.
What is the click farm cost?
Click farm costs are usually cheaper based on the increasing clicks or likes or other engagement metrics.
What is social media farming?
Social Media Farming is the use of corrupt tactics to boost engagement such as likes, shares or comments.
What is the click farm software for protection?
Click farm software for protection is used to fight the fraud clicks from ads or campaigns run by brands or companies.
Are click farm illegal?
Generally speaking, no click farm is not illegal. As the services they provide are ordinary so right now they are legal.
How to start a click farm?
Click farm can be started as a business or an independent business.
What is the click farm server used for?
The click farm server is used to get more clicks and engagement on any digital content.
How does Google deal with click fraud?
Google tracks the clicks in real-time, looks for signs of invalid traffic and then takes action on it.
How to prevent click farms?
Click farms can be prevented by using multiple strategies like getting fraud software protection among others.
Is click fraud illegal in India?
Yes, as per the Information Technology Act 2000, cyber crimes comprising click fraud are illegal.
Click Farm Cost Click Farm Services Click Farm Software Social Media Farming
Last modified: December 26, 2024
